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This Camera Goes from Full-Frame to Panoramic
The latest from the Phoblographer for May 23rd, 2025.

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Here’s the latest:

Nikon Beats Sony and Canon in an Unlikely Way
By Nilofer Khan
May 23, 2025
Nikon, Sony, and Canon are the biggest manufacturers, often competing on varied fronts. From launching the best full-frame cameras to having the most sales, the trio is often not too far away from one another. Per a new report by BCN+R, one of the three companies has finally won the top spot in terms of the sales value for full-frame mirrorless cameras: Nikon. How did they manage to achieve this feat? Let's find out.

Will the Nikon Z9 II Be A Major Upgrade?
By Nilofer Khan
May 23, 2025
The Nikon Z9 changed the face of the company when it was launched in 2022. The camera offered some exceptional innovations, such as the first professional camera for photographers without a physical shutter. It had various tracking functions, including 3D tracking. It also brings down the shield over the shutter. In fact, it has one of the best autofocus systems, which also focuses on people of color in low light. It now appears, the Nikon Z9 II, one of the highly anticipated cameras, is reportedly launching at the end of 2025 or early 2026. Here is a look at what the specs might be.

Leica Users, An Interesting Chinese Lens Is on the Way for M-Mount
By Nilofer Khan
May 23, 2025
Chinese third-party lens manufacturers have proved that they can do well. Companies like Viltrox, Thypoch, Light Lens Lab, Loawa, 7Artisans, and more have worked to build great lenses that are affordable and also create nice images. For instance, Laowa 20mm f4 Zero-D Shift, Viltrox 28mm f4.5, and Thypoch Eureka 50mm f2 are some third-party Chinese lenses that performed well in our review. Sure, they may have some shortcomings, but it is always with regard to the lack of weather sealing. Joining the list now is a new Chinese lens for the Leica M cameras, which may be liked by many. So what is the Mandler 35mm f2?

5 Best Selling Film Cameras on Amazon Right Now
By Nilofer Khan
May 23, 2025
With the onset of digital, there were many who found the technology just not pure enough. However, with time, film became expensive, and buying a digital camera made far more sense. Yet, there have still been pockets of groups that continue to invest in film cameras, for reasons varying from offering a slow pace to a more tactile experience of capturing photographs. With the analog devices still being in demand, here is a look at a few cameras that are loved by many photographers even today.

RETO Unveils a One-of-a-Kind Point-and-Shoot Film Camera
By Nilofer Khan
May 22, 2025
The world of film photography allows you to experience the medium in a whole new manner. The ability to make images and then see them develop in the dark room is what makes the whole practice so enticing. While 35mm film photography has been quite popular for professionals, we have also seen 35mm point-and-shoot film cameras for beginners and enthusiasts. Joining the growing list of the latter, RETO, a Kodak-licensed film camera manufacturer, has unveiled the coolest point-and-shoot film camera of the year: the RETO PANO. Here's what you can expect.

Flashpoint Launches a Fun, Compact Flash for just $74!
By Nilofer Khan
May 22, 2025
An additional source of light can be a game-changer for many photographers. This works well not only for portrait photographers but also for anyone shooting street or documentary. Considering that compact flash is now the need of the hour, Flashpoint has announced iT30Pro TTL Portable iFlash, a portable flash that meets the needs of photographers and content creators alike.

Ricoh Quietly Announced the Development of GR IV
By Nilofer Khan
May 22, 2025
Ricoh Imaging had been quiet about the future of the GR series since the launches of GR III and GR IIIx in 2019 and 2021, respectively. While we did see reports of the GR Monochrome camera or patents for wide-angle lenses, we, however, didn't hear much about the highly anticipated Ricoh GR IV. That was until May 21, 2025, because a day later, the company, shockingly and without much publicity, announced the development of the GR IV. Said to be "currently under development," Ricoh has announced GR IV's specs and release date. Here is a look at both.

What’s the Best Camera Brand?
By Chris Gampat
May 22, 2025
I know what you just did: you clicked this article because you thought that it would tell you exactly what the best camera brand is. And I'm going to be honest with you: it's probably not the one that you have. Do you see how that might've triggered you? That's because camera brands use tactics to make their customers embrace a fundamentalist mentality. Fundamentalists lose sight of what they did something and yet double down on an effort. This essentially turns you into their own little version of Walter White from Breaking Bad. Here's the truth: all of these camera brands don't do enough to majorly differentiate themselves because they're all sharing the same components. I mean, have you ever noticed how they all release features at pretty much the same time? With that said, these days, the best camera brand is the one that allows you to achieve your creative vision.

Fujifilm X Half: 5 Things You Should Know About the Innovative Camera
By Chris Gampat
May 22, 2025
Fujifilm today demonstrated to the world of photographers that they're not only listening, but they've found a way to make point-and-shoot cameras really, truly more profitable for them in ways that Canon, Nikon, and Sony won't admit that they're failing on. Yes, it's real. The company brought their brand new Fujifilm X Half out of the darkness -- making it the second new point and shoot announced this year along with the Fujifilm GFX100RF. Like its far larger sibling, this camera is doing something that we've never seen done in a point and shoot before. But most importantly, it's a camera pretty much dedicated to the idea of just having fun.