The Most Successful Camera of 2025

The latest from the Phoblographer for July 29th, 2025.

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Canon R5 Mk II is The Most Successful Camera of 2025: Fiscal Report

By Nilofer Khan

July 29, 2025

Canon performed exceptionally well in quarter one of 2025, with the company showcasing a positive fiscal year. It now appears that the second quarter has not been too different either, with the overall fiscal report depicting a a strong result. This is despite the falling yen, something that has affected many companies around the world. But what is even more interesting to see how a few models from the companies are faring well over others. Let's have a look.

X100VI to GFX100 II — A Look at All the Fujifilm Cameras Getting Price Bump in August

By Nilofer Khan

July 29, 2025

Tariffs have shaken up the industry. With President Donald Trump announcing a 15% hike on goods imported from Japan, many camera manufacturers are considering revising their price points. While some are still in talks, it appears Fujifilm will be the first to push the prices of its devices in the coming month. How much of a hike are we expecting from the company? Let's have a look.

This Panasonic Camera Is Becoming the Industry’s New Cult Classic

By Nilofer Khan

July 29, 2025

Panasonic has launched some interesting cameras over the years. The company introduced a full-frame beauty like the S9 and the S1R II, and also has MFT models like the Lumix G100D or GH7. While Panasonic may not be as popular as Canon, it continues to be loved by hybrid shooters and professionals. However, one camera that has gained immense attention is not a newly launched device, but a camera introduced in 2014 for travel and street photographers: the GM5. Here's a look at what makes this device a collector's item today.

5 Macro Lenses You’re Bound to Love

By Chris Gampat

July 29, 2025

Macro lenses have really changed in the past few years. Talk to any experienced photographer, and they'll tell you that those lenses are often a single focal length and kind of bland. But since becoming part of the L-Mount alliance, LUMIX has made several macro lenses. And quite frankly, they're defying what people have traditionally thought a macro lens can and should be. We'd know, we tested them in our reviews. So here are the best macro lenses that you're bound to love.

Sony RX1R Mk III Review: Read This Before You Buy It

By Chris Gampat

July 28, 2025

Like many of you, I was waiting so very patiently for the Sony RX1R Mk III. At the last Sony Kando trip I attended, I even spoke with them about what the camera needed. So for a few years, I knew that Sony hadn't given up on this camera and that I knew that it was coming. But I didn't know when the announcement would come. In 2025, though, Sony is one of the companies that seems to be acknowledging that high-end premium point-and-shoot cameras are a thing that people actually will drop their credit card down for. With a 61.1MP sensor at the heart behind a 12-year-old lens, Sony's cameras have never had so much character. And trust me, that's something that photographers are bound to love.

In Celebration of the Canon 5D

By Chris Gampat

July 28, 2025

Today, the Canon 5D turns 20 years old. It's crazy to think that in 2005 the camera was born. I was graduating high school and going into college when wedding photographers everywhere were picking up the first of an iconic camera that would make them commit to Canon DSLRs for years. The first camera in this series had a full-frame 35mm-film sized sensor that boasted modest megapixels and gave photographers a film-like look to their images. The 5D was the digital version of the EOS 5, born in 1992 (and also lacking from Canon's announcement today.) The spirit of this series lives on in the Canon EOS R5 II today.