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The Autofocus Fix Manufacturers Refuse to Use
The latest by the Phoblographer for May 15th, 2025.

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Here’s the latest:

Instax and GFX Cameras Propel Fujifilm Imaging Sales, Tariffs Pose $140M Threat
By Nilofer Khan
May 15, 2025
The latest camera and lens manufacturer to share its fiscal report is Fujifilm, which has seen a rise in its profit. The company has recently launched the GFX100 RF and Fujifilm Instax Mini 41, both lineups that have proved to give positive results in the past. In more recent years, Fujifilm has gained massive popularity, and this also reflects in the fiscal report of 2025. Here is a quick look at what the company has achieved and where it intends to go from here.

Leica’s LUX App Gets an Update with New Artist-Inspired Looks
By Alberto Lima
May 15, 2025
When we first looked at the Leica LUX app, we focused on how closely Leica was able to recreate the look of some of its most iconic lenses and color profiles. Now, Leica is pushing its first major update to the app, bringing looks made in collaboration with its iconic photographers. This first update uses …

5 Affordable Mirrorless Cameras Best For Challenging Weather
By Nilofer Khan
May 15, 2025
Cameras, especially those outside the studios, need to be robust. From weathering difficult storms to withstanding change in extreme temperatures, mirrorless cameras have come a long way. In more recent times, we have come across devices that are not only robust but also perform well, as well as are easy on the pocket. If you are someone who is looking to buy mirrorless cameras for your next adventure, here is a look at a handful of them that can be excellent partners for your varying needs.

This Could Fix Camera Autofocus Problems. So Why Don’t Manufacturers Use It?
By Chris Gampat
May 15, 2025
One of the biggest problems that we've consistently reported on has to do with the autofocus on cameras of all sorts. In several cases, they can't focus on dark subjects in very low light. Specifically, we're talking about humans. Yet at the same time, cameras can focus on tiny birds and find them in trees amongst branches and such. But there's a technology long used by Polaroid that could help manufacturers with this problem: it's Sonar.

Leica Increases Prices Up to 90% as Tariffs Come into Effect
By Nilofer Khan
May 14, 2025
Leica was among Fujifilm, Canon, and Sigma, which have declared the increase in prices of gear due to Donald Trump's declaration of tariffs. While the company didn't reveal how much the prices will grow, there is now a clear indication that the company has seen both a minor and major increase in the prices of gear. Leica equipment is already expensive, but with the new announcement, this only adds to the challenges of rising prices of cameras and lenses.

How to Avoid Paying for a Camera Repair
By Chris Gampat
May 14, 2025
This is the perfect thing for photographers who don't want a new camera and want to avoid repair bills. Here's a little-known fact: the warranty of your camera or lens doesn't necessarily cover what happens to it in case of dust, inclement weather, etc. That's why we created the Photography Care Program, in collaboration with Full Frame Insurance. Dust affects your camera and lens performance more than you think, and unless you're constantly cleaning the lens contacts, your autofocus performance could end up pretty wonky. But just in case something happens, you can ensure your camera gear is always covered.

6 Best-Selling Mirrorless Cameras on Amazon Right Now
By Nilofer Khan
May 14, 2025
Amazon often changes its list of cameras based on the demands of users and their purchase patterns. This time, too, we see a different trend, with Sony and Canon being the most sought-after devices amongst photographers. The list includes some popular names, while some have been recently launched. Either way, each of these cameras has performed well, and here's a look at what they are known best for.

Viltrox 35mm f1.2 FE Lab Review: Not Done by an Influencer
By Chris Gampat
May 14, 2025
I didn't think that it could be done, but Viltrox made a 35mm f1.2 autofocusing lens that I want to carry around with me all the time. And I'm not talking about for just work, but a true 35mm f1.2 that is light enough to want to always bring around with you. What's more, it boasts great image quality and weather resistance.

Will Canon R6 III Have the Same Sensor as the R3?
By Nilofer Khan
May 14, 2025
There are several cameras that people are anticipating seeing this year: Nikon Z7 III, Panasonic S1 II, Sony RX1R III, or Canon's retro camera. Amidst this list is another device that we have been hearing about for a while, but it is only now that we have some reports on its specifications: The Canon R6 III. This is the next full-frame camera, after the R5 II and the R1. Here is what you can expect from it.