If You Love Cameras, You'll Love This

The latest from the Phoblographer for May 22nd, 2025.

Author

Chris Gampat
May 22, 2025

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Here’s the latest:

Ricoh Quietly Announced the Development of GR IV

By Nilofer Khan

May 22, 2025

Ricoh Imaging had been quiet about the future of the GR series since the launches of GR III and GR IIIx in 2019 and 2021, respectively. While we did see reports of the GR Monochrome camera or patents for wide-angle lenses, we, however, didn't hear much about the highly anticipated Ricoh GR IV. That was until May 21, 2025, because a day later, the company, shockingly and without much publicity, announced the development of the GR IV. Said to be "currently under development," Ricoh has announced GR IV's specs and release date. Here is a look at both.

What’s the Best Camera Brand?

By Chris Gampat

May 22, 2025

I know what you just did: you clicked this article because you thought that it would tell you exactly what the best camera brand is. And I'm going to be honest with you: it's probably not the one that you have. Do you see how that might've triggered you? That's because camera brands use tactics to make their customers embrace a fundamentalist mentality. Fundamentalists lose sight of what they did something and yet double down on an effort. This essentially turns you into their own little version of Walter White from Breaking Bad. Here's the truth: all of these camera brands don't do enough to majorly differentiate themselves because they're all sharing the same components. I mean, have you ever noticed how they all release features at pretty much the same time? With that said, these days, the best camera brand is the one that allows you to achieve your creative vision.

Fujifilm X Half: 5 Things You Should Know About the Innovative Camera

By Chris Gampat

May 22, 2025

Fujifilm today demonstrated to the world of photographers that they're not only listening, but they've found a way to make point-and-shoot cameras really, truly more profitable for them in ways that Canon, Nikon, and Sony won't admit that they're failing on. Yes, it's real. The company brought their brand new Fujifilm X Half out of the darkness -- making it the second new point and shoot announced this year along with the Fujifilm GFX100RF. Like its far larger sibling, this camera is doing something that we've never seen done in a point and shoot before. But most importantly, it's a camera pretty much dedicated to the idea of just having fun.

6 of the Hottest Cameras on eBay Right Now

By Nilofer Khan

May 22, 2025

The vintage camera craze does not seem to die down. Google Trends is one source that often pops up with ancient camera models every other day, with some showcasing a more curious search than others. This has been evident over the past few weeks, and it continues to persist. So, we bring a few vintage cameras that have gained popularity this time, and some models on the list are certainly quite surprising.

The JollyLook Instant Wide Development Unit Brings Instax Fun to Your Next DIY Camera

By Alberto Lima

May 21, 2025

Lately, I’ve been thinking about the kinds of photographic adventures that really get me going. The more I think about it, the less it looks like a dream gig and more like some out-of-the-box project that only brings me (and hopefully others) joy. That’s why JollyLook’s Instant Wide Development Unit has caught our attention.

The Best Camera Protection for Photographers

By Chris Gampat

May 21, 2025

This is the perfect thing for photographers who don't want a new camera or can't quite afford one yet. Here's a little-known fact: the warranty of your camera or lens doesn't necessarily cover what happens to it in case of dust, inclement weather, etc. That's why we created the Photography Care Program, in collaboration with Full Frame Insurance. Dust affects your camera and lens performance more than you think, and unless you're constantly cleaning the lens contacts, your autofocus performance could end up pretty wonky. But just in case something happens, you can ensure your camera gear is always covered.

Will the Canon R7 II See Massive Upgrades?

By Nilofer Khan

May 21, 2025

The Canon R7 was one of the best APS-C cameras from the company when it launched in 2022. The device had everything that could help bird, wildlife, sports, and other genres of photographers without much stress. To add to it, it was also affordable, making it an ideal choice for professionals, too, who would like a second camera for their use. Four years later, we haven't heard much about the successor or what it would entail. That was the case until now, with reports of the Canon R7 II's specs began to surface online. Here's what you can expect from the successor.

If You’re Nothing Without Photoshop, Should You Be Making Photos?

By Chris Gampat

May 21, 2025

The lead image of this story wasn't made using AI or Photoshop -- but when I showed it to a Gen Z friend who looked at it on my phone, she thought it was made with AI. The reason why was because she didn't think that what I did could've been done in-camera. Plus, the man in the scene is really popping out of the background because of the use of white balance and flash. That's what flash duration does -- acts as a second shutter speed to stop motion. But photographers have been taught for a while that in order to make images like this, you have to do compositing, perhaps use some generative AI, or use something like Gaussian Blur on the background. Those people tend to be more Photoshop artists than photographers. So, if you're nothing without Photoshop, should you really be a photographer at all?

5 Digital Cameras Perfect for Black and White Photography

By Nilofer Khan

May 21, 2025

Black and white photography is one of the most sought-after styles of shooting in a color world. For some, the choice of black and white photography is about the emotions, while for others, it is a matter of bringing out the details. Some rely on it purely for personal satisfaction. If you are someone who likes black and white photography or are looking to pursue the style with more detail, then here are a few cameras that can help you in your journey.