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Fujifilm's Most Boring Camera of 2025
The latest from the Phoblographer for October 14th, 2025.

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Here’s the latest:

OM System Lenses Just Got a Price Increase in the U.S. After Tariff Hike
By Nilofer Khan
October 14, 2025
The photo industry is seeing multiple challenges. On the one hand, there are the rising prices of cameras and lenses, and on the other hand, there are fewer jobs available today. However, an example of the former is presented to us yet again, as OM System announces its price hike. The company held out as long as it could in the United States before it had to give in. Here is a look at the prices and what to expect.

Canon’s New Zoom Lens Patents Could Challenge Tamron and Sigma
By Nilofer Khan
October 14, 2025
Canon has released a series of new patents, which showcase a range of zoom lenses. This is not the first time that we have seen multiple filings from the company, but it surely proves they want to grow their RF lineup with a more versatile focal range. While the company has multiple zoom lenses, the new patents showcase a series of odd ranges. Let's take a peek.

Dear Leica: Give Us a Real CL Digital Please
By Chris Gampat
October 14, 2025
Dear Leica, in 2017 you made one of the weirdest cameras I've ever seen you make. It was called the Leica CL -- and it was a digital ode to one of your best cameras. I only knew of one influencer with a boring voice who bought one. And no one has really spoken about it in years or even asked you about it. But I think it's time to have the discussion again. I truly think that you, Leica, could make the Q3 into a Leica CL digital camera of some sort.

Sony 100mm f2.8 G Master Review: This Could’ve Been So Much Better
By Chris Gampat
October 14, 2025
The Sony 100mm f2.8 G Master lens is the company's latest offering for those of us who want a macro lens. And here's where I still probably start to sound like the villain to so many Sony users. With this lens being the successor to the 90mm f2.8 lens, I am truly perplexed. Sony had a decade and I still feel like they did the bare minimum instead of striving for true excellence. Why do I think that? Well, there was a point where I was discussing with our staff that all I would've said in this review is that, "it's a lens." And indeed, it's a lens. The image quality is beautiful and it's what you'd expect from a G Master. That statement comes with the fetishization of reality that Sony has along with milk when you ask for cream -- even though Sony is capable of providing cream.

LightPix Lab’s New TTL FlashOffers The Best of Both Worlds
By Nilofer Khan
October 14, 2025
A TTL wireless flash has been critical for various photographers. Whether you shoot on the streets, make portraits, or work with still life, a flash can help you get creative with the extra source of light. However, some flash can be large or expensive. For those who need a more cost-effective solution, LightPix Lab offers FlashQ X20. Here is a look at what it can do.

Fujifilm’s Most Boring Camera of 2025
By Chris Gampat
October 14, 2025
I think that in some ways, Fujifilm Instax has ruined much of instant film for me. This statement comes from one that I stand by: comparison is the theft of joy. Every time I use a NONS instax back for another camera, I fall in love with the fact I can give my older camera new life and I can make instant photos with my older Hasselblad. Today, Fujifilm is announcing the Fujifilm Instax Mini LiPlay+. When the original LiPlay was announced in 2019, I adored it. When the LiPlay 2 was announced, I was warned that it was basically the same camera as the previous one. And now there's the LiPlay+. When I say that comparison is the theft of joy, what I'm really saying is that I'm sick of seeing and playing with the same cameras over and over again. And that's what I'm getting from the new Fujifilm Instax Mini LiPlay+.

Will Canon Launch the R6 Mk II Next Month?
By Nilofer Khan
October 13, 2025
The Canon R6 Mark III is one of the highly anticipated cameras of the year. One of the reasons is that the company hasn't announced a full-frame camera in 2025, and the second one is that the device will mark a return 5 years later. With both being critical points, reports suggest that the company is likely to mark its return with the R6 Mk III. What all can you expect? Have a look here.

This Tamron Lens Made Canon Sensors Do Their Best Work
By Chris Gampat
October 13, 2025
A little over a decade ago, Tamron rebranded their lenses in a way that made them look and feel a lot more premium. Back then, they celebrated this with launching their 35mm f1.8 Di VC. At the time when we reviewed it, it had some focusing issues. And this was also a time when I really started to realize that Canon and Nikon majorly played with the autofocusing algorithms to other company's products when attached to theirs -- to a point. But when this lens delivered its top tier image quality, it did so with real gusto. What do I mean by that? Well, at the time, you could say that this lens was a bit more spicy than others.

More Room, Less Bulk: Meet Gura Gear’s New Kiboko City Commuter Pro 26L+
By Nilofer Khan
October 13, 2025
Are you someone who is looking to purchase a large camera bag for your needs? While there are multiple bags to choose from, Gura Gear, which has been producing some exceptional devices, is launching a new camera bag: the Kiboko City Commuter Pro 26L+. The camera builds on the success of the 18L+ model and offers more space, durability, and better organization. Here is what it can do.